This was a Student Project. The assignment was to take an already existing ad campaign and redesign it. At the time JCPenney was advertising their online Wedding Registry Program. I did quite a bit of brainstorming to come up with this final Ad. I had just gotten married myself so I was very familiar with the process. I asked other women who had gotten married what they liked the least and most about their wedding and Thank you notes came up as an unpopular part of the process. (See my comps and brainstorming on image pages 2&3)
I drew out some concepts and settled on this one. I hand cut the white thank you card and photographed it in my living room and cleaned it up in Photoshop. I laid in the type and it was done.